Hi, I'm Lucas. Partner/Chief Experience Officer (CXO) at Barrel, a direct-to-consumer (DTC) e-commerce agency.

I write a weekly newsletter called Borrowed, Learned, & Thought (BL&T). Every Monday, I share weekly themes and progress in running an agency business/team and doing my best to live a good life. I also publish thoughts and ideas on my website, www.lucasballasy.com